1. Tao mot website

Xac dinh muc tieu

De thu hut bat ky nha dau tu nao (duoi hinh thuc quang cao), ban phai danh cho de ho co the ban duoc san pham cua minh. Thu hut nguoi quang cao phai la muc tieu dau tien, boi do la dieu se dem lai thanh cong cho tham vong tai chinh cua ban

Biet rang nhung nguoi quang cao hay thuat toan sap xep quang cao tim kiem gi o mot dia diem quang cao (o day chinh la website cua ban): nhin chung, do la khach hang tiem nang cung thu nhap sau thue, nhung nguoi truy cap voi so luong dang ke va se cam thay hung thu voi san pham lien quan mat thiet den noi dung tren website cua ban.

Vay la, nhung gi ban muon co tren website la de thu hut va giu chan vo so nguoi ghe tham. Ho cang o lai lau, cang nhieu kha nang cuoi cung ho roi trang khong phai bang cach nhap vao nut quay lai ma la nhap vao cac duong dan tren quang cao cua ban.

Tim thi truong

De co duoc nhieu luu luong truy cap nhat va tu do toi da hoa thu nhap, ban can can than lua chon thi truong muc tieu cua ban. Du doi tuong nao cung co diem manh va diem yeu rieng, nghien cuu cho thay lop tre thuong lac quan va thich phieu luu, mao hiem hon – va do do, nhieu kha nang ho se san long hon trong viec nhap chuot vao quang cao

Nho rang muc tieu o day khong phai la doanh so ma la nhung lan nhap chuot: do la thu tao nen thu nhap. Mot khi nguoi truy cap nhap chuot roi khoi trang cua ban, phan viec con lai la cua nguoi ban. Ban se duoc tra tien, bat ke ket qua sau cung ra sao.

Tim tren mang xu huong va y tuong cho website va nho nhap nam hien tai de khong phai ton thoi gian va cong suc cho nhung ket qua tim kiem ve xu huong noi bat cua nam 2006. Chang han nhu, tim kiem tren Google cho “y tuong website 2017” se cho ban gan nhu ca ti ket qua. Tu day, chung ta chi viec sang loc, tim ra nhung y tuong khoi day su hung thu cua ban than.

Mua ten mien

Trong nhung thang ngay thanh binh dau the ky 21, ban co the dat doanh nghiep va tim ten mien phu hop. Ngay nay, dieu do gan nhu la khong the. Du vay, ban co the sang tao cung ten co dau noi. Du “geeks.com” (va .net, .org, hay tham chi .xxx) da bi dang ky, ban co the thu nhung thu tuong tu nhu “website-4-g33ks”

Mot cach lam tot la mua ten mien “.com”, tim may chu (nhieu nha cung cap dich vu dang ky ten mien dong thoi cung la trang chu) va xay dung website cua rieng ban. Loi the o day la co duoc su linh hoat cao nhat trong thiet ke va cai dat ma tuy chinh.

Hoac, ban co the dang ky cung mot nha cung cap dich vu, chang han nhu Blogger tu Google hay WordPress – ca hai deu khong chi cho phep dat ten rieng cua website truoc ten dich vu cua ho (chang han nhu geeks.wordpress.com) ma con cung cap website mien phi. Ngoai ra, Blogger va WordPress con cho ban vo so mau website duoc thiet ke san that su dep mat, giup website trong that tuyet ve mat hinh thuc. Mat trai o day la thuong thi se phai dung phien ban “chuyen nghiep” (co tinh phi) truoc khi co the that su thuc hien bat ky tuy chinh dang ke nao.

Dung website cua ban

Dung mau duoc cung cap hay trang tu thiet ke (hoac tu mot nha thiet ke nao do) de dung nen website cua ban. Nhung gi can lam gan nhu se phu thuoc hoan toan vao thi truong ma ban dang huong toi. Du vay, cung can nhac lai rang, du muc tieu cuoi cung la cung cap dich vu ca nhan, chang han nhu “Trang Sua chua Xe hoi Cleavon” hay tap trung hoan toan vao web, chang han nhu “Cong thuc nau nuong cua Thien Trang”, muc tieu o day la giu chan moi nguoi, khong de ho roi bo website cua ban. Nghia la, cung nhu tu truoc den nay, dieu quan trong nhat chinh la noi dung

Neu cung cap dich vu, website co the chua dung noi dung dac trung, lien quan den chuyen mon cua ban. Vi du nhu Cleavon co the se co mot so bai viet co ban ve thay dau, xu ly xep lop hay phan hoi dap lien quan den moi tieng on nho cua xe. Thien Trang co the trinh bay cac cong thuc nau nuong, thong tin ve can nang va cong cu chuyen doi do luong, su khac biet giua cac loai bot, nhung giai thoai ve tham hoa va thanh cong trong nha bep. O ca hai truong hop, nhung thong tin dang tai khong chi dung lai o viec cung cap cac dich vu co ban se cho nguoi ghe tham ly do de o lai lau hon va nhap vao quang cao!

Lien tuc cap nhat

Dung chi dang mot, hai bai va coi the la xong. Nho rang ta dang noi ve viec phat trien nguon thu cua ban, va vi vay, hay nghi ve no nhu mot cong viec – du la ban thoi gian hay toan thoi gian, ban se phai danh doi chut thoi gian cho no moi ngay neu muon tiep tuc co thu nhap

Ban cang viet, website cua ban se lai cang them hap dan. Va website cang hap dan thi cang co nhieu nguoi theo doi. Quan trong hon, cac trang lien quan cua ban cang hien len nhieu hon trong cac sap xep quang cao. Nhieu quang cao = nhieu nhap chuot = nhieu tien. Dung bao gio bo quen muc tieu do.

2. Bat dau quang cao va tiep thi

Dang ky Google AdSense

AdSense se dat quang cao danh cho nhung san pham va dich vu phu hop voi khach ghe tham website, dua tren noi dung trang cua ban. Ban se duoc tra tien cho moi lan quang cao hien tren website hay khi mot quang cao duoc nhap vao

Ban chi duoc tra mot khoan rat nho cho moi lan xem hay nhap chuot. Vi vay, cang tao duoc nhieu luu luong truy cap, ban cang co duoc nhieu luot xem, nhap chuot va kiem duoc tien hon.

Quang ba website cua ban

Moi lan dang bai, moi lan thuc hien bat ky thay doi nao, moi lan chuyen tu cham het sang dau cham than hay sua loi “cai” thanh “cai”, hay de ca the gioi biet thong qua Twitter, Facebook, Tumblr, LinkedIn va toan bo phan con lai cua the gioi truyen thong, xa hoi. Diem mau chot o day la truyen ba

Mo tai khoan tai tat ca nhung phuong tien truyen thong xa hoi neu tren va dam bao rang duong dan den website duoc sap xep o mot vi tri noi bat.

Dong thoi, hay khoi dong chien dich email. Mot tuan mot lan, phat hanh email HTML “dac sac nhat tren website cua toi” – du thuong xuyen de moi nguoi thich thu voi noi dung nhung cung dung qua nhieu de tro thanh thu rac.

Luu y den so lieu thong ke cua ban

Xac dinh nhung quang cao hieu qua nhat, tap trung nhieu hon vao nhung quang cao va trang nhu vay

Bang cach khong ngung tinh loc, moi luot ghe tham se co gia tri tao thu nhap cao hon. Dung bao gio quen rang: ho cang o lai lau, thu nhap cua ban se cang cao. Chuc may man!

Dang ky quang cao cho cac nha cung cap dich vu lien ket

Cong ty su dung chuong trinh lien ket nham thuc day doanh so ban hang truc tuyen va hau het nhung chuong trinh nay deu khong thu phi tham gia. Moi lan nguoi ghe tham website mua san pham thong qua duong dan lien ket, ban se nhan duoc hoa hong

Theo W.I.K.I.H.O.W